Plan, gather, remember — in one calm flow.

Alfred is an event-planning and memory app made by Momento Technologies OÜ in Berlin. It is built for personal gatherings rather than conferences or ticketed events — the dinner you have been meaning to host, the family wedding, the friends-only trip, the founders' offsite, the Sunday lunch that ought to happen twice a year.

Where most event tools stop at the invite, Alfred stays for the rest of the story. The invite, RSVP, day-of photo wall, voice notes, the plan-the-day itinerary, and the keepsake that arrives after the gathering all live in one place. Hosts use a web app at alfredapp.io; guests use whatever app you sent the link from — WhatsApp, Messages, Mail. Nobody needs to download anything to RSVP, see the plan, or contribute photos.

Alfred is free for personal hosts. Teams that want to use Alfred for offsites, retreats and customer events pay per gathering — see the for-teams page for details.

Start with a name. A long supper. A picnic. Annika's 40th. That is all Alfred needs to publish an invite. From there you can add a date, a location (in-person or virtual), a cover photo, a note about what to expect, and a multi-day itinerary if the gathering spans more than a day. Everything is optional — you can publish a placeholder and fill in the rest as it firms up.

When you are ready to share, Alfred gives you one short link. Send it through whichever app your guests use most: WhatsApp, iMessage, email, Signal, a group chat, a Notion page. Guests open the link, see your invite, and tap to RSVP. They do not need an Alfred account; they confirm with their phone number once and that is it. If you have a spreadsheet of guests with phone numbers, you can upload it and Alfred will send each person a personal invite via WhatsApp or SMS — falling back to email if neither delivers.

Voice notes on invites let you record the why of the gathering — the story behind the night, what you are excited about, what to bring. Co-hosts and contributors can be invited too, so a wedding planning team or a trip organising committee can work on the same gathering.

On the day of the gathering, Alfred opens up. The photo wall becomes active so guests can drop pictures from their phones into a shared gallery — laid out as an editorial spread, a masonry grid, or a clean grid view, your pick. Favourites bubble to the top and help shape the keepsake later. Voice notes work the same way: a guest taps a button, says a few words about the moment, and the audio joins the night.

A live feed sits alongside the gallery for quick notes and chatter — "running ten minutes late", "we brought the good cheese", "where is the playlist". The plan-the-day view shows what is happening when, with tracks (so guests can choose between concurrent sessions at a retreat) and leaders (so people know who is teaching the yoga class or officiating the ceremony).

Privacy is built in. Exact addresses and meeting links are hidden until a guest RSVPs. Photos and voice notes stay inside the gathering by default. The host controls whether guests can see the guest list, whether plus-ones are allowed, whether the feed accepts photo uploads, and whether the gallery can be shared with people who were not there.

The morning after the gathering, Alfred quietly reaches out to each guest on WhatsApp. It asks for the moment that stayed with them — a line, a voice note, a couple of photos. People can answer in seconds or skip entirely. Hosts get the same prompt. Everything contributed becomes raw material for the keepsake.

There are three keepsake formats. The book is a small narrative laid out like a real book, with photos and reflections in everyone's voice — exported as EPUB or print-on-demand. The podcast is a dual-host episode built from your guests' voice notes, with a tone you pick: documentary, playful, nostalgic. The film, coming next, is a 60-second cut of the gathering — photos and voices stitched together, ready to share with everyone who was there.

You are not locked into one format. A wedding might become a book and a podcast. A dinner might just need a 60-second film. Hosts can preview, edit and re-render until it feels right, and every guest who contributed can keep their own copy. Photos and reflections stay yours — Alfred does not sell or share what is contributed.

Alfred works for any gathering where the moment matters more than the logistics. A few common shapes:

• Dinners

  Long suppers, Sunday lunches, supper clubs. The flour-on-your-hands kind. Cover photo, a note about the menu, an RSVP link in the group chat — done.

• Trips

  Weekends in the mountains, friends-only road trips, group flights to a wedding. Multi-day itinerary, address-after-RSVP, photo wall for the whole trip.

• Birthdays

  The big ones and the quiet ones. Voice notes from guests who couldn't make it become part of the keepsake.

• Weddings

  A shared invite for the whole celebration — ceremony, reception, day-after brunch — with the keepsake book or film that follows.

• Retreats

  Wellness, leadership, founders' offsites. Tracks for concurrent sessions, leaders with bios, the cold plunge and the long breakfast.

• Virtual

  Book clubs, online classes, distributed-team rituals. Same RSVP flow, same keepsake — different cities, same table.

Alfred is built to keep gatherings private by default. Guest lists, exact addresses, virtual meeting links and photos are hidden until someone RSVPs. Phone numbers are never shown to other guests. Contributors keep ownership of the photos and voice notes they share — Alfred uses them only to build the keepsake for that gathering, and nothing is sold or shared with third parties.

Read the full privacy policy

Alfred is free for personal hosts — there is no ad-supported tier, no per-guest fee, no surprise paywall on the keepsake. Teams that want to use Alfred for company offsites, customer dinners and retreats pay per gathering. See the for-teams page for the team plans, or jump straight into pricing.

See team plans and pricing

Common questions about Alfred. If yours is not here, write to support@alfredapp.io.