Stop chasing everyone for the photos.

After the trip, the dinner, the wedding — the best moments scatter across a dozen camera rolls and group chats. Alfred gathers everyone’s photos, videos and voice notes into one shared memory. You never send a single “hey, can you send me those pics?”

A finished Alfred memory book made from one gathering
A
Alfred
WhatsApp
Hi Lena — Alfred here, the concierge for Thoma’s Birthday. Send anything you’d love to remember to this chat: voice notes, photos or a quick line.
Lena sent 3 photos
One keepsake
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Feedback from our first weddings has been very positive.
Your photos stay yours · GDPR / Datenschutz
The part nobody enjoys

“Can you send me the pics?”— sent for the fourth time.

You took turns being the photographer all night. Then everyone goes home, and the photos go quiet. You ask once. You ask again. A few people send a blurry handful. Most never do — and what you’re left with is half a moment, out of order, spread across three chats and a folder you’ll open exactly never.

2%

Only 2% of the photos we take ever make it off our phones. The rest stay stuck on the camera that took them.

Epson · 11,000 people across Europe · 2023

A cloud folder isn’t a memory. It’s a place memories go to be ignored.

How it works

How Alfred collects everyone’s
photos during and after the event.

You don’t chase anyone. Alfred does — gently, over WhatsApp, in the place everyone already replies.

1

Plan it

A title is enough — add as much as you’d like guests to walk in knowing. Invite with one link, or upload a CSV and add everyone at once.
2

Gather, hands-free

During and after the moment, Alfred messages each guest on WhatsApp — not you — for their photos, videos and a few words.
3

Remember, together

Everyone’s angles woven into one shared memory — kept as a book, a podcast, a film, or a thank-you postcard.
Start a gathering — free
The difference

Not just the photos.
The feeling.

A shared folder gives you pictures. Alfred asks the people who were there what the moment meant to them — a voice note, a line, a reflection — and weaves those in too. The result is something with a pulse, not a pile of files.

A gallery shows you what it looked like. Alfred remembers what it felt like.

A camera roll
2
2
2
3
2
2
2
2
Four duplicated shots. Three blurry. Sorted by no one.
A memory
Three days on the Aegean
5 contributors
Off the bow · Mira
0:24
0:18
“Dropping anchor at noon and just swimming off the side — nobody checked a phone for hours.”
Theo · a few words
Photos, video, voices & words — from everyone who was there.
What fits

If the moment matters to you,
it fits on Alfred.

Dinners
Dinners
The flour-on-your-hands kind.
Trips
Trips
Crammed in, sun on your face.
Birthdays
Birthdays
The big ones. The quiet ones.
Weddings
Weddings
The vows, the petals, the long table.
Retreats
Retreats
The cold plunge and the long breakfast.
Virtual
Virtual
Different cities, same table.
Already keeping moments

The people most afraid of losing a day already trust Alfred with it.

Wedding couples and quinceañera families — the people most obsessed with not losing a single detail — are using Alfred to pull every guest’s photos and stories into one place.

The feedback from our first weddings has been very positive.
WeddingsQuinceañerasGDPR / Datenschutz
The keepsake

The moment doesn’t end
with the goodbyes.

Once everyone’s photos and voices are in one place, they don’t have to sit there. Turn them into something you’ll actually open again.

Alfred memory book cover
The book
A narrative, in everyone’s voice.
Available
The podcast
Voices, woven together.
Available
The film
A short film of your gathering.
Coming soon
The postcard
Bring people back to the moment.
Digital or printed
A note from the founder
Diego, founder

“Somewhere along the way, it became clear to me that the memories we build with people we care about are the most valuable things we carry with us.”

Diego
Founder, Alfred · 11 years building products at SumUp and Trivago
Questions

The short version.

Alfred is the memory layer for any gathering. Only about 2% of the photos we take ever leave our phones (Epson, 2023) — so after a dinner, trip, birthday or wedding, Alfred collects every guest’s photos, videos, voice notes and reflections through a gentle WhatsApp message, and weaves them into one shared memory you keep as a book, a podcast, a film or a thank-you postcard. Free to start; keepsakes when you want them.

A gentle WhatsApp message to each guest during and after the event. You don’t send anything.

No. They reply on WhatsApp. Hosts don’t need the app either — the phone apps are for repeat hosts.

Free to create a gathering and collect for up to 20 people. Above that you pay on average €1.05 per confirmed guest — and it gets cheaper the bigger the event. You only pay at the end. Keepsakes are paid when you want them.

A narrative book, a dual-host podcast, a short film (coming soon), and thank-you postcards — digital or printed.

Dinners, trips, birthdays, weddings, retreats, even virtual gatherings.

Yes — upload a CSV of names and numbers and everyone’s added at once.

Your photos stay yours. Alfred is built GDPR- and Datenschutz-first; full details on our privacy page.

Woven together after the gathering, while it’s still fresh.

You can’t re-shoot the night. Set Alfred up before, not after.

Your next gathering is the first
one you’ll actually keep.

Start a gathering — free

Free to start. No app needed to host or RSVP. Keepsakes when you want them.

Start a gathering — free